This October we support the Swedish Breast Cancer Association and sponsor Pink October, a crucial initiative dedicated to raising awareness and support research regarding breast cancer. Together, we can help drive change and contribute to the fight against breast cancer.
Breast cancer remains the most common cancer among women, affecting nearly 8,000 women and 60 men in Sweden each year. Thanks to early detection and improved treatments more people survive. Today, 9 out of 10 women overcome their breast cancer – a testament to the incredible advances in research. Although these numbers give us hope, we know there’s still more work to be done.
We know that research requires funding – we too have conducted research in child safety for over 15 years. And now, thanks to everyone who has ever bought an Axkid, we are able to give back. To celebrate this wonderful initiative Axkid will donate 50,000 SEK to The Swedish Breast Cancer Association to help raise awareness and fund vital research to improve breast cancer outcomes.
Together we can make a difference
As a tribute to all the fighting mothers, daughters, sisters, and grandmothers, we have created a new colour available for One 3, Minikid 4 and Movekid. It is called Blossom Rose, and we hope that you will like it. That it will make you feel something when seeing it – the strength in a fighter, the support of a close one, or the hope of a better tomorrow.
In addition, the Blossom Rose maintains the exceptional safety and comfort standards you would expect from an Axkid car seat. Whether you choose One 3, Minikid 4, or Movekid, each seat supports extended rear-facing travel, ensuring your child’s safety and comfort for as long as possible. Explore the colour and car seats here.
The importance of early detection
Early detection of breast cancer provides a better prognosis. It is therefore important to examine your breasts yourself between mammograms. Therefore, it is recommended that you check your breasts every month.
How to examine your breasts
- Stand in front of the mirror and examine the shape
Check for changes in the shape, size, or texture of your breasts. Do your breasts have their usual shape and size?
- Feel the breasts for lumps or calluses
Use your opposite hand to gently check each breast for lumps or hardened areas. Do the breasts have the same firmness?
- Examine the breast with small circular motions
Use the opposite side’s hand and press gently in circular movements, covering the entire breast area. Use straight fingers and feel through with small circular movements.
- Do the same examination lying down
Also examine the breasts in a lying position with one hand under the head. Do you find any lumps or calluses?
- Don’t forget to examine your armpits
This area can also show signs of breast cancer, so ensure it’s part of your self-check routine.
Tip: Many people find it easier to examine their breasts in the shower. When soapy, it can be easier to spot unevenness and changes.
About The Swedish Breast Cancer Foundation’s Pink Ribbon campaign
“The Swedish Breast Cancer Association is Sweden’s only non-profit organisation focusing solely on breast cancer. Many of us know what it is like to live with a breast cancer diagnosis, either as a patient or a relative of a patient. To achieve our vision that no one be afflicted by breast cancer, we fund research, educate about prevention and advocate on breast cancer issues.”
(Swedish Breast Cancer Association, Mammograms & Breast Health)
